Concepts, Idea's and Research

After going through many idea's and quite a few different concepts my three main ideas were still very weak as they did not properly adhere to the design brief and the need I was trying to establish was not general enough to stick.
Three main ideas:

 This was meant to be a shelving unit for pen/pencil storage inside, however the nature connection was not evident in any part of the design.

This 'spider' key holder did not address a problem with enough conviction as not enough research was done to identify the problem in the first place, hopefully that will be rectified.

 This jewellery box design did not at all look like a product that would be successful, the leaf design did not work at all and the movement was restricted.