Critical Analysis of Video
This video talks about the way design has changed so that behaviours and personalities are now being included into the designs of all products. In this video, David Kelley talks about how with the introduction of human centred design, designers now have to rethink their whole marketing strategy and come up with new ways in order to communicate a design to the consumer. David stated that before human centred design became popular, 3D models and renderings were quite effective in conveying a designers idea of a product, however with this new age comes new responsibilities for the designer. In order to communicate a products interaction in its environment, David Kelley says its much more beneficial if a actual functional prototype of the design was made and then tested in the environment it was created for. This, in effect, gives consumers a greater knowledge of the product as they can see in what ways it is being used and the purpose of the product. Knowing why a product is made and understanding its functions can play an important role in the subconscious minds of the consumer when they are purchasing a product. Don Norman's video on emotional design explains why behaviours and personalities are being included in the products design process, through the use of shape, colour and texture.
In this video through the use of many examples David Kelley shows us how the development of human centred design greatly increases the ergonomics of a product through human interaction. Greater interaction with a product allows the user to understand the product and with understanding comes the desire to buy the product. For example, the Apple corporation understands completely the power of interaction and therefore has three quarters of their store dedicated to improving ergonomics between the user and the product, with the help of its employees.
In summary, human centred design is extremely popular in todays society as consumers need to be convinced why they need a certain product and designers need to convince consumers why theirs is the best product to buy. Designers who incorporate behaviours and personalities into their products ultimately benefit from their unique design process as they are more integrated in the business strategy of companies and therefore are more trusted.
In summary, human centred design is extremely popular in todays society as consumers need to be convinced why they need a certain product and designers need to convince consumers why theirs is the best product to buy. Designers who incorporate behaviours and personalities into their products ultimately benefit from their unique design process as they are more integrated in the business strategy of companies and therefore are more trusted.
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